Tapping Global Market

In today’s business environment, sustaining growth and profitability is never a guarantee. Technological and scientific advances shorten life cycles of products and services, business models change, and new competitors appear from outside the industry. This constant instability makes it necessary to seek new business opportunities.

Business Development Department has a good understanding of company goals and has required expertise, tools, and technique to analyze the market, assessing consumer needs, information on direct and indirect competitors, supply chains, existing regulations, and the general business environment.

Key factors that our department takes into consideration for mapping new market opportunities:

• Burden of Disease
• Need Gap Analysis
• Healthcare Infrastructure
• Strength of IP protection
• Regulatory Environment
• Pricing & Reimbursement
• Market attractiveness on the basis of Risk-Reward Index
• Local tie-ups with companies and distributors

Once the market is identified, all efforts are put into place for regulatory submissions and getting the Marketing Authorization. The right drug for the right patient at the right time is the working mantra for the Business Development Department.